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Rebranding is a natural stage in the development of a company or products Bold Data when it is necessary to strengthen its position in the market or show internal changes. But not every leader knows how to carry it out correctly. The public domain is full of explanations of what rebranding is and why it is needed as well as recommendations do it this way but Roman Gorbachev the founder of the Logomashina design studio decided to tell you exactly what not to do. Related materialBrand why is it needed and how to promote it Tip Dont Do Research Before.
Rebranding Rebranding is not a magic pill that will pull a business out of any hole. Rebranding on its own is unlikely to increase profitability or solve sales problems. Therefore when looking for a rebranding strategy consider what specific challenges or problems are prompting it and how rebranding will solve them if at all. This approach will allow you to avoid change for the sake of change because if there are problems for example with sales it is not rebranding that is needed but a change of managers or the launch of an advertising campaign. In addition to auditing your own company dont forget to study your competitors how they position themselves what they rely.
Rebranding is a natural stage in the development of a company or products Bold Data when it is necessary to strengthen its position in the market or show internal changes. But not every leader knows how to carry it out correctly. The public domain is full of explanations of what rebranding is and why it is needed as well as recommendations do it this way but Roman Gorbachev the founder of the Logomashina design studio decided to tell you exactly what not to do. Related materialBrand why is it needed and how to promote it Tip Dont Do Research Before.
Rebranding Rebranding is not a magic pill that will pull a business out of any hole. Rebranding on its own is unlikely to increase profitability or solve sales problems. Therefore when looking for a rebranding strategy consider what specific challenges or problems are prompting it and how rebranding will solve them if at all. This approach will allow you to avoid change for the sake of change because if there are problems for example with sales it is not rebranding that is needed but a change of managers or the launch of an advertising campaign. In addition to auditing your own company dont forget to study your competitors how they position themselves what they rely.